To develop an integrated marketing communications plan covering advertising, direct marketing, events, loyalty program, to help establish the hotel brand, thereby creating brand equity for Ramee.
Provide support to individual hotel teams in marketing promotional activities with the objective of augmenting business with emphasis on increasing footfall, increasing average spends / revenues.
An annual calendar of events to be drawn up with focus on the calendar for the quarter. Responsible for developing PR plans and launch strategies for individual brands and group on a national and global level.
Conceive and implement a customer satisfaction, retention program in order to increase customer loyalty. To develop new business opportunities for the hotel.
To execute and monitor all activities pertaining to events / promotions for the year. To interact with the creative / PR agencies for all advertising, direct marketing, events related activities.
To interact with the agency for the successful implementation and execution of loyalty program. To ensure regular database updation from all