Overall brand and image management Strategyformulation to achieve volume objective and maximize market share. Formulation of Sales and marketing programs to ensure best returnon investment Finalizing, monitoring and controlling of marketingbudget.
Pricing to maintain completeness while maximizing profitand volume opportunity. Research programs to build deeperunderstanding of consumer segments.
Liaising with ad agencies fordeveloping brand, tactical and corporate campaigns. New modellaunch, motor shows, press conferences, press release &customer retention activities Medium and long-term forecasting toidentify need for capacity / network expansion Developing anddefining best practice guidelines Internal and externalcommunication Handling of all PR Activities and Interaction withPR agencies Defines and implements targets and suitable measuresfor the Marketing department : Develops and ensures a consistentmarketing strategy and planning based on customer needs.
ConductsSWOT analysis of all current marketing activities at the retailer. Conducts strategic reviews and amend objectives and approaches asrequired with general manager, finance & administrationmanager, sales manager (new car and used car), aftersales managerand CRM manager.