Level of Education Bachelor / Licence Areas of study Hospitality Professional experiences 1 to 2 years Languages essential English
Essential and optional requirements
The overall scope of the position is to maintain and execute the hotel Ecommerce & Digital activities including but not limited to website updates, active content update, Social media management, Online reputation management, META optimization, E-
marketing and OTA’s optimization.
Building Digital yearly plan for the hotel. Across Direct & Indirect channels
Hotel strategy contribution, working in close relation with key stakeholders from Marketing, Sales, revenue and PR.
Building individual hotel’s online budget planning and Digital Marketing plan.
Optimizing and Working on Acquisition levers at Hotel level (SEO, DISPLAY, META (hook-logic) & SOCIAL MEDIA)
CRM Communication supporting Rooms, F&B and other hotel services. (via Liana Mailer)
Brand.com update across all brands (Content and Animation)
Microsite development and content update. (Based on need & required approval)
Accor APP visibility and usage uplift across the hotel (including Downloads)
Ensuring Individual hotel presence across key Social platforms relevant to the source markets and social content production
Optimizing Social Media tools usage (Social Media desk, Local Measure etc.) and paid social media marketing.
Actively develop and maintain a database of corporate & hotel’s email newsletter subscribers. Schedule regular sending to all guests and individuals who have subscribed.
Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions / offers etc.
Monitor and assist in ensuring Rate parity together with the Revenue Director / Manager throughout all electronic distribution channels.
Reporting and Analysis of Web Direct performance for the hotel.
Reporting and Optimization of performance through Acquisition levers. Including but not limited to SEO, DISPLAY, META & SOCIAL MEDIA)
Monthly update on hotels action plans and communication calendar.
Reporting directly to GM or Director of Sales and reporting dotted line to Director Ecommerce & Regional Ecommerce Manager.