Digital/ E-commerce Executive
AccorHotels SA
Mercure Grand Hotel Seef / All Suites, ES
منذ 26 يوم

Skills

Level of Education Bachelor / Licence Areas of study Hospitality Professional experiences 1 to 2 years Languages essential English

Essential and optional requirements

Key tasks

The overall scope of the position is to maintain and execute the hotel Ecommerce & Digital activities including but not limited to website updates, active content update, Social media management, Online reputation management, META optimization, E-

marketing and OTA’s optimization.

Strategy :

  • Building Digital yearly plan for the hotel. Across Direct & Indirect channels
  • Hotel strategy contribution, working in close relation with key stakeholders from Marketing, Sales, revenue and PR.
  • Building individual hotel’s online budget planning and Digital Marketing plan.
  • Execution :

  • Optimizing and Working on Acquisition levers at Hotel level (SEO, DISPLAY, META (hook-logic) & SOCIAL MEDIA)
  • CRM Communication supporting Rooms, F&B and other hotel services. (via Liana Mailer)
  • Brand.com update across all brands (Content and Animation)
  • Microsite development and content update. (Based on need & required approval)
  • Accor APP visibility and usage uplift across the hotel (including Downloads)
  • Ensuring Individual hotel presence across key Social platforms relevant to the source markets and social content production
  • Optimizing Social Media tools usage (Social Media desk, Local Measure etc.) and paid social media marketing.
  • Actively develop and maintain a database of corporate & hotel’s email newsletter subscribers. Schedule regular sending to all guests and individuals who have subscribed.
  • Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions / offers etc.
  • Monitor and assist in ensuring Rate parity together with the Revenue Director / Manager throughout all electronic distribution channels.
  • Reporting :

  • Reporting and Analysis of Web Direct performance for the hotel.
  • Reporting and Optimization of performance through Acquisition levers. Including but not limited to SEO, DISPLAY, META & SOCIAL MEDIA)
  • Monthly update on hotels action plans and communication calendar.
  • Reporting directly to GM or Director of Sales and reporting dotted line to Director Ecommerce & Regional Ecommerce Manager.
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