Job Objective :
Lead VIVA Bahrain’s marketing and communication activities to ensure the roll out of the VIVA Bahrain brand and associated messages through strategic communication.
Job Specifications :
Execute internal and external communication plans by defining audience, tools, messaging, frequency, measurement to position and communicate VIVA Bahrain’s brand, values and key messages in alignment to corporate strategy.
Lead and execute all advertising jobs in-line with the annual marketing plan and strategy.
Responsible for all ATL / BTL Arabic, English copy.
Make sure all internal briefing is complete; and well converted into advertising briefs before they are shared with the agency.
Work with Saleco to make sure all campaigns are well installed in shops and outlets, in addition to managing their MARCOM requirements.
Focus on supporting VIVA’s internal requirements; such as CSR calendar, internal branding, etc.
Align with other MARCOM and non-MARCOM divisions such as, media, digital, website, call centre, sales, and PR.
Lead marketing and communication campaigns by overseeing their implementation across various sales channels to ensure maximum leverage of marketing and communications efforts.
Monitor, evaluate, and report the cost estimates and invoices received and make sure all payments are done on time.
Update campaign presentations template for internal circulation.
Source regular suppliers (distributors and media buyers) and maintain ongoing relationships.
Qualification & Experience :
Bachelor’s degree in Marketing or Communications from a recognized university.
4-5 years of Communications and / or Branding experience in a significant sales oriented business.
Reporting Line :
The position will report to Manager Communications and Branding